Project Overview

For Mulberry & Prince in Cape Town, we developed the entire concept from scratch, focusing on every detail, from menu development to interior design, branding, and operational systems. This project was a personal venture for us, and we meticulously crafted an international restaurant experience that would stand out in the city’s competitive dining scene. Since its opening, we’ve operated the restaurant for nine years, continuously evolving the concept to stay in tune with customer expectations and market trends. The success of Mulberry & Prince is a testament to our dedication to exceptional dining, operational excellence, and providing a memorable guest experience.

Our team carefully crafted a diverse menu that combines international flavors with a locally-inspired approach, offering a refined yet approachable dining experience. The menu reflects the restaurant’s commitment to culinary excellence, featuring fresh, high-quality ingredients and expertly designed dishes. We also developed operational systems to ensure the kitchen ran smoothly, from recipe creation and testing to staff training and kitchen flow. As the restaurant evolved, we regularly updated the menu, adapting to seasonal changes and emerging food trends while staying true to the core concept.

Key Elements:

International menu development with local influences
Recipe creation, testing, and refinement
Menu pricing and cost analysis
Staff training (kitchen and front-of-house)
Operational and kitchen systems design
Seasonal menu updates and trend adaptation

Stage 2: Menu Development & Culinary Inovation

We started by creating a bold, distinctive concept that would make Mulberry & Prince a standout destination in Cape Town. Our approach combined innovative menu design with a unique brand identity, translating the vision into every aspect of the restaurant, from interior design to service style. The goal was to create a refined yet approachable dining experience, blending international culinary influences with local flair. The result is a space that feels both elevated and welcoming, a true reflection of our vision for the restaurant.

Key Elements:

Concept ideation and refinement
Brand identity creation (logo, color palette, and visual style)
Interior design and atmosphere development
Market research and competitive analysis
Service style and customer experience design

Stage 1: Concept Development & Brand Identity

When Mulberry & Prince launched, we provided full-scale support to ensure the restaurant's debut was a success. From training staff to refining operational systems and overseeing the opening event, we were hands-on in every aspect of the launch. Over the years, we’ve continued to support the restaurant, ensuring it evolves with the times while maintaining its commitment to excellence. Our ongoing involvement has allowed Mulberry & Prince to grow into a beloved destination for both locals and visitors, renowned for its exceptional food and unforgettable dining experience.

Key Elements:

Soft launch and grand opening support
Full staff training (front-of-house and back-of-house)
Operational setup and systems implementation
Ongoing support and refinement
Brand marketing and guest experience strategy

Stage 3: Concept Launch & Operational Support

Mulberry & Prince’s success is not just in its innovative menu or beautiful design but in its unwavering dedication to providing an exceptional dining experience. We’ve built a reputation for quality, creativity, and service, ensuring the restaurant continues to be a standout in Cape Town’s vibrant culinary landscape.