Project Overview

Our collaboration with Rosetta Roastery & Café began with Rob’s vision to transform his original coffee shop and roastery into a full-service café. Passionate about exceptional coffee, Rob sought to expand his menu to include specialty baked goods, pastries, and signature café dishes. He turned to us for guidance, and together, we refined the concept, ensuring the café became a natural extension of the Rosetta Roastery experience. The outcome is a vibrant, dynamic space in Cape Town, celebrated for its high-quality offerings and welcoming atmosphere. By using our three-stage new concept creation process, we successfully brought the Rosetta Café food offering to life.

To create a cohesive offering, we worked with Rob to design a menu that would appeal to a broad customer base while reflecting the café’s commitment to quality. The menu includes a variety of baked goods, pastries, and café dishes, all designed to complement the Rosetta coffee experience. Our team developed the recipes, ensured seamless integration into the café’s operations, and provided training for both the kitchen and front-of-house teams. Since the launch, we’ve continued to refine the menu with seasonal updates, keeping the offerings fresh and exciting.

Key Elements:

Recipe development
Stakeholder tastings and feedback
Dish costings and pricing
Crockery and equipment sourcing
Kitchen layout and operational flow
On-site staff training (BOH and FOH)
Supply chain setup

Stage 2: Menu Development & Training

We partnered closely with Rob to bring his vision for Rosetta Roastery & Café to life. What began as a simple coffee shop quickly evolved into a full-service café, with a curated menu of freshly baked goods, pastries, and thoughtfully crafted café dishes. Our goal was to ensure the café not only extended the Rosetta Roastery experience but also stood as a unique, inviting destination in Cape Town’s competitive culinary scene. This approach played a key role in positioning Rosetta as a local favorite with widespread appeal.

Key Elements:

Food and menu strategy
Local market research
Consumer trends analysis
Menu framework and food identity
Operational planning
Site and layout requirements

Stage 1: Concept Development

Our team provided comprehensive support for the launch of Rosetta Roastery & Café in 2020. From the soft launch to the grand opening, we ensured a smooth transition by introducing the new menu and kitchen concepts, conducting staff training, and aligning the operational setup with the café’s vision. This foundation laid the groundwork for the café’s continued success. Beyond the launch, we continue to offer ongoing support and quality assurance to maintain the café’s standards and keep the experience consistent for every guest.

Key Elements:

Food photography and styling support
Soft launch and grand opening assistance
Staff training and operational alignment
Ongoing support and quality assurance

Stage 3: Concept Launch & On-going Support

Through this collaborative process, Rosetta Roastry & Café has become a celebrated destination, known for its exceptional offerings and warm, inviting atmosphere.